Divinia is a member of the six-strong management team, Company Secretary and Board Observer overseeing Finance, Operations and HR for the company whilst working with the management team to define overall business strategy and direction. The leading kids’ entertainment brands of the digital age.Īt Mind Candy, Divinia has seen Moshi through from concept to delivery, being brought in to undertake and oversee all the office and financial management. A qualified management accountant, her years ofīusiness experience have helped grow Moshi Monsters into one of She is one of the driving forces behind Mind Candy, turning it from what was a small start-up based in Battersea, to a $250m company that has developed the global kids phenomenon Moshi Monsters.ĭivinia has worked in collaboration with Mind Candy’s founder and CEO Michael Acton Smith since 2006, when the company was established. She is only in this role on a temporary basis, until Mind Candy finds a new CEO. She has declined her work as of 30th of September, 2015, on own accord.ĭivinia as a Moshi Monster, like Mr. She was given this role as Michael Acton Smith stepped down as the CEO of Mind Candy to work on the creative side of business, instead of the operational side. Twitter: Instagram: 2006 - 2015 Social Mediaĭivinia Knowles was the acting President of Mind Candy.Moshi Monsters account: mrmoshi with Snowcrash.In an interview he stated that if he was a Moshling he would be Big Bad Bill as he was his favourite Moshling up until 2012, where CocoLoco replaced him. Moshi's monster's name is Snowcrash, named after a book he liked as a teenager. He was the 15th person to make an account on Moshi Monsters upon its launch. The risk proved to be his best decision to date. Michael Acton Smith’s ultimate vision is to ‘build the largest entertainment brand in the world for this new digital generation of kids'. In 2007, having been inspired by the growing success of Facebook and kids brands including Tamagotchi, Mind Candy launched online world Moshi Monsters. After three years (and $9m spent) Perplex City was placed on indefinite hold. With just $1m left in the bank, Smith took a final roll of the dice. The game was also nominated for a BAFTA award in 2006 yet only attracted a niche audience. The game gained positive press coverage with Perplex City being hailed as the future of gaming. The company launched alternate reality game Perplex City, a global treasure hunt with £100,000 buried somewhere in the world that played out across various media including websites, text messages, magazines, live events, skywriting and multiple helicopters. Within five years they were listed by The Sunday Times 'Fast Track 100' as the 13th fastest growing, privately owned business in the UK.įollowing his success with Firebox, Michael secured $10m backing and launched Mind Candy in 2004. Their breakthrough moment came in the form of the “Shot Glass Chess Set”.

The pair started out with a rent-free attic and a £1,000 loan from Smith’s mother. In 1998 whilst in his early twenties, Smith co-founded online gadget and gift retailer with university friend, Tom Boardman. On 11th July 2014, Smith stepped down as Mind Candy CEO which was announced on a YouTube video. (Chief Executive Officer), Creative Director and founder of entertainment company Mind Candy - the driving force behind global kids phenomenon Moshi Monsters. Michael Acton Smith OBE, also known as Mr. Vincent Bechet - designer of most Moshlings ( Big Bad Bill was originally created by Michael Acton Smith before being redesigned by Bechet, Gumdrop and Ivy were created by Ross McCaughey, Pipa's redesign was handled by Meelis Silem).Ross McCaughey - art and design director.Sanj Sen - the composer and producer of all the music, lyrical or instrumental.Steve Cleverly - the Moshi Monsters expert being involved with all of the fiction.Michael Acton Smith - the creative CEO and founder.

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